展会时间：2024年11月16日-17日
展会地点：美国芝加哥Donald E. Stephens Convention Center
展会周期：一年一届
主办方：自有品牌产品制造商协会PLMA
展会简介
PLMA举办的芝加哥贴牌展已成功举办43届。是美洲地区唯一全部致力于自有品牌的贸易展；同时也是零售商与供应商商谈并建立自己的自有品牌业务的平台，是企业进入美洲地区零售自有品牌市场的juejia途径。每年5月在荷兰举办同类展会，吸引了数万名专业观众，来自70多个国家2490家企业的制造商、50个国家及地区展团。
2023年，共有来自近60个国家的1685家展商参展，展位数量2753个，创造了新的记录，食品企业1256家，非食品企业429家。超过6000名的专业买家。
展品范围
食品：调味料、酱汁、配料，水果罐头（橘子罐头、桃子罐头、梨罐头、荔枝罐头、菠萝罐头、樱桃罐头、龙眼罐头、枇杷罐头和什锦罐头）、蔬菜罐头（芦笋、蘑菇各式菌菇、番茄、甜玉米、）肉类罐头、水产罐头（沙丁鱼和鲭鱼罐头），糖果和巧克力，健康食品、天然食品、有机食品；
非食品：婴儿护理、洗护用品、口腔护理、洗衣和清洁产品、美容护理用品与化妆品、纸制品、可降解环保包装、家居、厨房&烹饪、OTC&医疗保健、宠物用品、季节性&假日用品等
市场分析
截止目前，自有品牌在欧美主要国家的销售额占比基本超越10%，甚至达到40%以上。
根据食品工业协会最新研究数据表明，1,039名美国消费者中，46%的人表示他们主要购买自有品牌产品，60%的消费者表示，他们购买的自有品牌产品比去年要多得多。此外，90%的购物者表示，无论通货膨胀如何，他们都会继续购买自有品牌产品。近年来，许多商店除了销售全国性品牌外，还增加扩大了自有品牌产品。像Aldi的自有品牌是其销售额的主要来源，这家连锁折扣店在美国的销售额近78%来自其自有品牌产品。Trader Joe's自有品牌产品销售额占比紧随其后，占比达59.4%。
在美国的消费品市场，自有品牌占总销售额的17% 以上。其中冷藏产品以404亿美元的销售额成为2021年自有品牌细分市场中最畅销的商品。普通食品和日用百货紧随其后，分别为33.8 亿美元和 252 亿美元。可见，自有品牌在零售业的发展前景向好，值得各大生产商、采购商、零售商去开发扩展。
Exhibition time: November 16-17, 2024
Exhibition location: Donald E. Stephens Convention Center, Chicago, USA
Exhibition cycle: once a year
Organizer: Private Brand Product Manufacturers Association PLMA
Exhibition Introduction
The Chicago OEM exhibition hosted by PLMA has successfully held 43 sessions. It is the only trade show in the Americas that is fully committed to its own brand; It is also a platform for retailers and suppliers to negotiate and establish their own private brand business, which is an excellent way for enterprises to enter the retail private brand market in the Americas. Every May, similar exhibitions are held in the Netherlands, attracting tens of thousands of professional visitors, manufacturers from 2490 companies in over 70 countries, and exhibition groups from 50 countries and regions.
In 2023, a total of 1685 exhibitors from nearly 60 countries participated, with 2753 booths, setting a new record with 1256 food companies and 429 non food companies. More than 6000 professional buyers.
Exhibition scope
Food: condiments, sauces, ingredients, canned fruits (canned oranges, canned peaches, canned pears, canned lychees, canned pineapples, canned cherries, canned longans, canned loquats, and canned assorted foods), canned vegetables (asparagus, mushrooms, mushrooms, tomatoes, sweet corn,), canned meat, canned aquatic products (canned sardine and mackerel), candy and chocolate, health food, natural food, and organic food;
Non food: baby care, toiletries, oral care, laundry and cleaning products, beauty care and cosmetics, paper products, biodegradable and environmentally friendly packaging, home, kitchen&cooking, OTC&healthcare, pet products, seasonal&holiday products, etc
market analysis
As of now, the sales revenue of self owned brands in major European and American countries has basically exceeded 10%, and even exceeded 40%.
According to the latest research data from the Food Industry Association, out of 1039 American consumers, 46% said they mainly purchase self branded products, and 60% of consumers said they purchase much more self branded products than last year. In addition, 90% of shoppers indicate that they will continue to purchase their own branded products regardless of inflation. In recent years, many stores have expanded their own brand products in addition to selling national brands. Aldi's own brand is the main source of its sales, and nearly 78% of its sales in the United States come from its own brand products. Trader Joe's own brand product sales closely followed, accounting for 59.4%.
In the consumer goods market in the United States, private brands account for over 17% of total sales. Among them, refrigerated products with sales of 40.4 billion US dollars became the best-selling product in the private brand segment market in 2021. Regular food and daily necessities followed closely, at $3.38 billion and $25.2 billion respectively. It can be seen that the development prospects of private brands in the retail industry are improving, and it is worth exploring and expanding for major manufacturers, buyers, and retailers.