77文化创意产业园在东城区美术馆后街77号是一处安静的院落, 院内通体红砖修葺的旧厂房内,“隐藏”着十数家文创公司和艺术团体。这个院落有一个简单好记的名字—— 77文创园,以戏剧影视为主题,前 身为具有 59年历史的北京胶印厂旧址。“园区的主题是园区无形资产的基石,而注重无形资产的 增值, 正是新一代文化创意园区的特点。”东方文化旗下运营团队、东方道朴文资公司CEO王雷介绍, 地理位置优越的胶印厂厂址堪称令人艳羡的稀缺文化资产,可若要让文化资产实现长久增值,就得让有形资产和无形资产组成一个文化资产包。“广泛建立文化艺术领域内的合作关系,与掌握演艺行业独特资源的住户强强联合,就是这个资产包的核心内容。这样才能摆脱单纯依靠固定资产出租收益的低效运营式。
77 Cultural and Creative Industry Park is a quiet courtyard located at 77 Art Museum Back Street in Dongcheng District. Inside the courtyard, there are more than ten cultural and creative companies and art groups hidden in the old factory buildings, which are renovated with red bricks. This courtyard has a simple and memorable name -77 Cultural and Creative Park, with a theme of drama, film and television. Its predecessor was the former site of a Beijing offset printing factory with a history of 59 years. The theme of the park is the cornerstone of intangible assets in the park, and the emphasis on the appreciation of intangible assets is the characteristic of the new generation of cultural and creative parks. "Wang Lei, a professional operation team under Oriental Culture and CEO of Oriental Dao Pu Wen Zi Company, introduced that the location of the offset printing factory is an enviable scarce cultural asset. However, to achieve long-term appreciation of cultural assets, tangible and intangible assets must form a cultural asset package. The core content of this asset package is to establish irreplaceable cooperative relationships in the field of culture and art, and to establish strong alliances with residents who possess unique resources in the entertainment industry. only in this way can we overcome the inefficient operation style of relying solely on fixed asset rental income.
77文化创意产业园http://www.77wenhua.cn