2025年中国国际体育运动授权展会上海授权展中国授权展体育运动授权展

2025年体育运动授权展
展会名称：2025上海授权展览会

时间：2025年10月15-17日

地点：上海新博览中心

届数：第十七届

同期举办：CKE婴童用品展、CTE玩具展、CPE幼教展

观众：90000+名

观众类别：覆盖玩具、婴童用品、文具、家纺、服装、食品饮料、生活用品

礼赠品、美容日化、电子消费品及主题空间等全领域。

1、关于授权展 | Profile

Why China?

据《2020品牌授权行业发展白皮书》统计，2019年年度授权商品零售额达992亿元，同比增长15.9%。

2019年年度授权金为38.2亿元。是授权行业增速快的市场之一，其规模稳居第五，仅次于美国、英国、日本和德国，发展潜力和空间巨大。

According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

Why China Licensing Expo?

CLE授权展是商务部批准的以“”字头命名的授权展，由玩具和婴童用品协会主办。CLE授权展从2007年发展至今，已成功举办14届，现已成为亚洲规模大、具行业影响力、具性和性的化商贸平台。

The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.

2、参加CLE授权展共享协会特有资源
1）IP365X，全年365天的线上CLE | IP365X, online China Licensing Expo

线上“IP365X”对接平台由玩具和婴童用品协会品牌授权专委会主办，旨在为行业搭建365天线上线下打通的商贸对接平台。IP365X平台除了常年展示推广IP及案例外，旨在集合各行业授权商及被授权商资源，发现潜在合作客户，对接合作需求。此外，IP365X还联合数十家行业协会宣传推广IP，进行线上线下邀约配对，推动IP与被授权企业之间的商业对接。

“IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

2）IP授权生态圈赋能计划 | China Licensing Ecosystem

IP授权生态圈赋能计划于2019年由中玩协品牌授权专委会发起，与26家国家级行业协会和重点被授权行业展会主办方战略合作，培育市场的同时打通整个授权生态系统。2021年的IP授权生态圈赋能计划将与多个被授权重点行业展会相结合，包括广州美博会、成都糖酒会、（上海）文化会、（上海）百货会等贯穿整年重点被授权行业头部展会。